building your marketing platform

imageWe have all faced a form of rejection. Recently, I faced one that was a big shot. As in, a pop-up wall…like a giant jack-in-the-box.

I imagine you take my meaning.

What I learned from the rejection was that my Internet footprint wasn’t sufficient.

It was scary, intimidating, and if I’m being honest, heartbreaking. 

It was such a shock because I felt like I had worked very hard on my online presence since before I started truly dedicating myself to writing my books. I put a part of me out there that was vulnerable and fun. And I had hoped it was creative enough to stand out.

If you’re wondering how to make yourself marketable, I am not a professional in this department. However, I have learned a thing or two recently, so I thought I’d share my knowledge with you.

 

FIGURE OUT YOUR TARGET

You need to know who you’re writing for and what you’re writing topic or theme is before you start a blog. If you’re an author, you need to make your blog relatable to the potential audience of your books. Whether that’s the writing community, teens, or little kids, make your online presence relatable to your future book readers.

 

BE CONSISTENT

The last thing you want when turning yourself into your own brand is to be wishy-washy. Whether you’re posting once a month, a week, or daily, always schedule your posts for the same time. This way your audience knows what to expect, and it will make it easier for them to depend on you. This helps with your image.

 

BE ACTIVE

Marketing yourself takes work. Posting on your own blog and sending out some tweets is not going to be enough. Reach out to those who are in similar boats as you; visit their sites or respond to their tweets, and eventually you’ll find others doing the same for you. This is a give-and-gain scenario. You will not be marketable or able to grow your brand if you aren’t proactive. Period. Give at least ten minutes a day to your online presence. Your activeness will eventually have a snowball effect and will pay off.

 

BE PATIENT

Creating a platform for yourself takes time. Once you decide what your platform is, it’s up to you (and eventually your agent and publisher) to build it plank by plank. But you are the front-runner in making sure it is supported so that it can grow.

 

Everything in the publishing business takes time, no matter what route you take. But every day you spend working on your platform is one more follower, one more re-tweeter, one more reader.

The publishing world is cutthroat, and publishers want to see that you know how to navigate the marketing waters. The time to start building your platform is right now! Design a blog, make a website, Tweet and Follow and Friend and Post, and do it every day.

 

 

my author Twitter account is: @emily_hdunn

#writerslifeapparel Twitter account is: @writerslifeapp

my Facebook page is: Emily Herring Dunn

my IG is: @emilyherringdunn

#writerslifeapparel IG is: @writerslifeapparel

 

Share yours in the comments! I’d love to connect and help each other out :).

 

 

This post was originally written for & posted on Stark Contrast Editing‘s blog. Make sure to check out Katelyn’s amazing new site and the services she and others offer. Plus, more posts by yours truly!

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